Bra Theory

As of December 2019, Bra Theory is on an indefinite hiatus. Thank you for your support.** Bra Theory is a woman-led startup in fashion technology. Founded in 2015, Bra Theory’s mission is to simplify bespoke so that we can deliver a perfect-fitting bra to your doorstep, in six weeks or less - all without stepping into the fitting room. Our process is to translate traditional pattern-making into computer algorithms, reducing the number of fittings traditionally required by bespoke boutiques. Bra Theory's mission is to give every woman the freedom to partake in the beauty and function of lingerie, even if she is not the "average" customer that ready-to-wear brands cater to. Bra Theory's customer is never average - she is unique, powerful, and thoughtful about the garments in her wardrobe - and she deserves confidence in her lingerie.