Brand Arc

What We Do. We are the leading independent Branded Entertainment Agency. We connect consumers to brands via entertainment in more impactful ways than traditional disruptive advertising can do. We are a one of a kind creative shop with relationships, resources and a track record of doing groundbreaking work. We connect consumer brands and personalities with targeted audiences working across multiple entertainment platforms. We drive engagement and generate measurable results in a world where traditional disruptive advertising continues to lose its effectiveness. Simply put, our work is about content and ideas. We like a challenge and pride ourselves on being original. We love nothing more than pushing an idea to its limit. Who We Are. Rob Donnell, CEO and founder, decided to leave the big agency world. His vision was to create a company specializing in Branded Entertainment. In 2004, Brand Arc became Toyota’s Branded Entertainment Agency, and quickly began to redefine the space through a series of industry firsts. Building off those successes, we have grown into a thriving Branded Entertainment Agency working with clients like AT & T and Genentech expanding our scope of work to include brand building and strategy, creative development and production, enhanced by social media marketing.