Brand Asia

Brand Asia is the go-to agency for businesses looking to connect with Chinese-speaking audiences, Asia-Pacific markets, and multicultural communities across Australia. We deliver high-impact strategies across Chinese social media (WeChat, Xiaohongshu/RedNote, Weibo), influencer/KOL campaigns, localised branding and content, and integrated digital marketing. As part of the RCJ Group, one of Australia’s most established independent media groups with over 60 years of legacy, and working alongside our sister company LeapFrogger, a full-service digital agency, Brand Asia delivers end-to-end solutions across content creation, advertising, creative design, strategic planning, PR, social media management, influencer marketing, branding, website development, market research, and data analytics. We have a proven track record of helping organizations successfully market to Australia, China, and other Asia-Pacific countries by tapping into our extensive media networks to reach precisely targeted audiences. With offices in Melbourne, Brisbane, and Shanghai, Brand Asia is led by Sherry Xu and supported by RCJ Group’s full suite of offering.