Brand Designer

A brand is a soul. It is more than just a logo and visual elements. It exists as an entity and therefore must be carefully crafted as such to build a solid backbone. I take on a holistic approach, taking the opportunity to dive deep into the consciousness of a brand and then reflecting that out into the visual language the brand story tells. My sweet spot is where strategy meets aesthetic. I serve as a guide coaching business to achieve their desired success with a background working in agencies, inhouse, and large corporations in leadership roles such as a Brand Manager, Art Director, and Senior Designer. From high-level brand strategy down to the last detail of exactly how much kerning to apply to body copy, I nerd out on brand guides with a passion to empower teams with flawless execution for years to come.