Brand Squared Licensing

Please visit us at or email us at info@bsquaredlicensing.com. Brand Squared Licensing is a specialized team that guides diverse brands as they strategically extend into new product and business categories. Our licensed executions frequently stretch the imaginations of brand owners while remaining faithful to the brand and its consumer. With our help, our clients enjoy the full benefits of strategic licensing, so their brand equities strengthen, consumers are brought back to the core product, and a new revenue driver is created. Our agency leads and manages every aspect of a licensing program – from brand extension strategy, to licensing media kits and partner vetting, to terms structure and negotiation, to product development/approval and retail distribution. It is this comprehensive approach (and more) that helps our clients achieve their business objectives. Frequently we create programs from scratch. Clients also approach us to help licensing programs already in place. We start where our client directs us. Our point of difference is a simple twist on the 4 P's: Process, People, Practice and Passion. We follow a multi-phase, 360° process. Our experienced people worked with and at brand owner companies, larger licensing agencies, and licensed manufacturers across trademark, entertainment and fashion. This well-rounded perspective allows our clients to see every situation through different sets of eyes. Our practice is never limited to the traditional path to market. And, we can help you decide objectively, if strategic licensing is right for your organization. We’re passionate about licensing done right, and equally passionate about helping clients make the right decisions. We hope to hear from you.