Brandthinktank Group

Nothing is more powerful than an idea whose time has come.” — Victor Hugo After 15 years at Lintas Worldwide/Ammirati Puris/MullenLowe (Interpublic Group of Companies), in Regional and Global roles with Strategic planning on the Unilever business as a core focus, and specifically authoring the ‘Dirt Is Good’ global positioning for their lead detergent (upon which it became the world’s largest/€4.5 billion laundry brand), Pierre-Emmanuel Maire founded Brandthinktank between 2005-07 in Paris and London with the ambition of becoming the most influential advisory firm in the ‘business of brands’, both in development and investment modes. In a world that keeps shifting to an era when people no longer buy brands to consume products, but ‘buy products to consume brands’, our 4x market verticals are Food & beverages, Beauty & wellbeing, Fashion & sportswear, Hospitality & home; and our 4x industry transversals are Luxury consumer, Retail elevation, Heritage brands, Global marketing. If Henri-Louis Bergson’s famous words, “Think like a man of action; act like a man of thought” perfectly capture our 20-strong team commando-type approach, our absolute commitment is to bring insights that can grow brands, hence our mantra is Depth is the Edge©