Brandtrends

BrandTrends Group: Turning Complexity into Clarity. BrandTrends Group is a global champion in market research, consumer insights, and licensing intelligence. We collect, analyze, and transform consumer data into clear, actionable strategies that help brands, manufacturers, retailers, and licensors grow with confidence. Operating in 40+ countries worldwide, we track the audiences that shape tomorrow’s markets: children & families, kidults, and adults. Our unparalleled coverage delivers both a global perspective and local precision, ensuring businesses can anticipate trends, measure brand equity, and unlock new opportunities in competitive markets. Our unique intelligence stack lies in 5 majors pillars of clarity: • A Powerful Data Foundation: At the core of BrandTrends lies an extensive, humanly curated consumer database. Built through years of continuous tracking across 40+ markets, it captures the behavior and preferences of millions of respondents and billions of data points. • Proprietary Analytics: Exclusive KPIs including the Brand Popularity Index, Consumer Demand Gap, and LicenseSelector. • AI & Automation: Applied in data processing (editing open-ended mentions), data quality (advanced data imputation), and data analysis (predictive modeling with LicenseSelector). • Interactive Dashboards & Trend Monitoring: Always-on brand tracking across global markets. • Human Expertise: Cultural context, strategic guidance, and action plans that make insights immediately useful. With BrandTrends, you do not just get data, you gain actionable consumer intelligence that strengthens brand strategy, drives product innovation, and maximizes licensing growth. BrandTrends Group: The clarity of a specialist. The scale of a leader. The authority the industry trusts. https://brandtrends.ai