Bugis Street Online

Bugis Street is well known internationally for its distinctive street style shopping experience, fashion variety, and affordable products. Bugis Street is also the first and only shopping complex in Singapore to bring their SME retailers onto an integrated Omni-Channel retailing platform, which provides the possibility for their tenants to generate revenue multiple channels besides the traditional brick & mortar shop. Like Singapore, Bugis Street has undergone major adjustments to keep up with the times. From its rebirth starting in the 1990s as a movement to bring back the familiar local fares and entertainment back to the location to its steady evolution into the largest and one of the most diverse shopping streets in Singapore. In order to keep up with the changing business landscape, as well as help small retailers weather through the tough retail environment, Bugis Street has started a major initiative in 2012 to bring its retailers onto the Omni-Channel retail space. Retailers in Bugis Street now have the option to sell to the world (yes – they ship locally and internationally). This means that businesses that typically do not have means to expand online now have the ability to undertake Omni-Channel retailing to widen their market and reach to an even broader audience in Singapore and across the world. With a steady stream of local retailers beyond Bugis Street joining this platform, Bugis Street Online is well positioned to be the Omni-Channel aggregator for Singapore retailers.