Building Oz

Providing strategy, branding and operations consulting to a diverse client base of consumer product companies. Clients include startups, private equity firms and established brands in the US, Asian and European markets. Recent engagements include: • Strategic planning (International expansion, mergers & acquisitions, and go-to-market strategy) • Retail/restaurant operations (Store design, customer experience, efficiency improvements, and staff training and engagement) • Product development (Branding, marketing, consumer insights, customer acquisition, sales training, and supply chain optimization) • Private equity due diligence (Market sizing, competitive analysis, brand positioning and business operations analysis) • Capital acquisition (Business planning, investor presentations and valuation analysis)- Realizing the true potential of a business or market opportunity requires applying the strategies and best practices appropriate for each unique situation and business. Building Oz is about finding the yellow brick road and realizing your potential. What does Oz have to do with business? In L. Frank Baum’s 1900 children’s novel “The Wonderful Wizard of Oz”, the wizard isn’t magical or even particularly powerful. Oscar Diggs is nothing more than a circus magician and inventor who uses imagination and creativity to bring order to the leaderless land of Oz. In the story, the wizard manages to bring out the best in the characters by showing them that their dreams are possible. In the end the Scarecrow, the Tin Man and the Cowardly Lion each end up leading groups within the land of Oz thanks to their brains, heart and courage.