Built-In Marketing

About Built-In Marketing Our Mission: We believe that the ongoing convergence of products, web-services, and online social connection is offering companies a unique opportunity to accelerate product adoption by focusing upfront during development and “building” marketing into their offerings. Build revenue acceleration into your products. The ability to segment your customers, track their behavior, and devise new and more customizable approaches to reach them has changed dramatically with the advent of web-services and the connected revolution. Always on web-connectivity allows companies to know users directly. Mobile apps and web-apps allow companies to understand what users actually use (vs say they use). Social networks allow marketers to identify key influencers in much smaller segments. And online tools allow real-time understanding of buying actions. Like never before, this intersection between web-services, connected products, and our social networks is enabling companies to “build in” their marketing. With proper design and development forethought good products will sell themselves. But the core marketing responsibilities when building a successful product line and company remain the same. When considering to embed these powerful web technologies into your offerings, make sure you don’t miss the forest for the trees. Use our framework to drive your process.