Burdell Consulting Llc

Senior living professional since 1992. Nationally recognized speaker and conference leader. Sales, marketing and hospitality expert. Trusted trainer and staff motivational leader. Burdell Consulting is agile enough to hit the ground running on single, short-term projects with local clients or longer-term engagements with regional and national senior living enterprises. Actively involved in all phases of the sales, marketing and training processes: market plan development, implementation and oversight; collateral, direct mail and ad creation; sales training; recruitment; and budget development. Accomplishments: • On behalf of ABHOW, overseeing sales and marketing for nine continuing care communities (CCRCs) throughout California, exceeding sales and revenue goals by as much as 200%. • Led sales efforts for Seniority’s third-party managed communities. • Delivered keynote addresses at state and national conferences including Leading Age. • Managed advertising agencies, public relations firms, designers, photographers and other vendor services. • Implemented sales systems that consistently met all clients’ sales goals. • Developed and implemented innovative training and hospitality programs for many communities. Visit for expertise and case studies.