Burgerware

Burgerware is an established advertising agency for more than 20 years. We oversee local, regional and national advertising measures for our client Burger King and its independently operating franchisees in Germany, Great Britain and the Netherlands but also France, Austria and more. Marketing teams face complex challenges in positioning and developing a brand while staying ahead in an ever-evolving world. From planning and design to production, from logistics to operational support we are the partner that offers a full-service marketing solution, combining industry expertise, fresh perspectives, and pragmatism to empower Burger King marketing teams to focus on strategy and brand management so they can achieve their communication goals, driving business growth for all As a service provider and partner, we support Burger King and its restaurants in a wide variety of areas: Local Restaurant Marketing: Burgerware advises and supports Burger King restaurants in the planning and implementation of local advertising activities. Restaurant Support: Burgerware provides support to the restaurants in all aspects of everyday restaurant business. Advertising material production: Burgerware produces all printed advertising material for the respective Adult and Kids promotions. Burgerware produces all printed national coupon flyers including creation of the digital app and web coupons. Web-to-print portal: Burgerware manages the self-developed internet platform bkprint.de, where Burger King restaurants can order generic and personalized promotional materials. Advertising material logistics: Burgerware handles extensive shipping campaigns with individual packaging of all adult and kids promotions and maintains a web-based, marketing-oriented restaurant database with an interface to other BK Services. Burgerware is spearheading the conception, development and maintenance of content for digital menuboards and self-order kiosk systems.