Business Exploration

Business Exploration® helps industrial commercial teams to sell complex customized solutions to the buyers of the Oil & Gas, Energy, Aerospace, Defence, Automation, Nautical and Medical Devices sectors. We bring the latest findings of Behavioral Economics about how to influence Decision Makers, using the 7 Principles of Persuasion identified by Dr. Cialdini - Author of the 5millions + copies besteseller "Influence". We have hand-picked and curated the key ideas and examples of Dr. Cialdini - those we saw capable of improving price, reduce sales cycles, minimize commercial costs - and packaged them in our training program:"Sweet Selling®". Since 2023 this program has been prised by 119 commercial professionals of industrial groups like TetraPak, NCR-biochemical and Vimi Fasteners in Italy alone. Meanwhile, the full Cialdini Practitioner Course has been adopted by dozens of global companies including Mercedes-Benz, Lilly, and Bayer. Our next free introduction to the Principles of Ethical Persuasion is a 30-minute mini-TEDEX session on September 9th, 2025, at 12:30 CET. Contact us to receive your personal invitation—see it with your own eyes. Business Exploration is a Foundiing Member of the Cialdini Institute and a fully authorized reseller of its courses.