Butt-Chique

Butt-Chique is the answer to the male-dominated intimate wear market in India. With the right research and technology, each product is crafted by women for women, with the simple purpose of better understanding of women’s bodies and their concerns. Our north star has always been to make lingerie that fits better on Indian bodies. Solution wear devised to be functional first, like wardrobe essentials and aid to the confidence of women. We use Indian sizing for all our products (created our own size chart visiting women door to door in India), we have design copyrights for all our shapewears and we pride ourselves to be the only lingerie brand in India that is founded and led completely by women.