Butterface

Social media has redefined fashion, self image and innovation for a new generation. Filters, 3D lenses and AR are the norm, not the exception. With so much augmentation happening (digitally) on your face, why hasn't fashion kept up? Enter BUTTERFACE: Face wear fashion, made for self expression. Launching fall 2020. BACKSTORY While new in America, masks have been commonplace in Asia for years. They help people breathe in polluted cities. They offer privacy and protection from facial recognition during times of protest. Now, the whole world is wearing masks to slow the spread of COVID-19. This isn't politics. Its fashion. We're creating innovative apparel designed by artists who want to see change in the world. Fashion for Creators, activists, introverts.and extroverts. Fashion for the augmented, the filtered, the creators. Fashion for those with Nothing To Hide. OUR VALUES This brand stands for justice. BLACK LIVES MATTER. BUTTERFACE is committed to equality and opportunity in all areas: employment, design, production, marketing, consumer markets and more.