Buying Square

BUYING SQUARE operates Catalog Shop, a next-generation B2B wholesale platform designed to eliminate inefficiencies in traditional wholesale transactions. This innovative platform streamlines the entire wholesale process by transforming unstructured product data—Excel sheets, PDFs, and image files—into standardized digital catalogs using proprietary AI technology. Through Catalog Shop, global buyers can seamlessly browse brand catalogs, select their preferred language and currency, and place wholesale orders instantly with a user-friendly shopping cart system. Leveraging strategic partnerships with numerous brands and wholesalers, as well as its expertise in big data refinement, the company achieved KRW 8 billion in transaction volume within its first year. By 2024, just five years after its founding, cumulative transaction volume surpassed KRW 130 billion. In October 2024, it became the first B2B wholesale platform in South Korea to establish a 1,200-square-foot showroom in Williamsburg, Brooklyn, New York. This space will serve as a global hub for curated exhibitions and runway showcases, expanding market opportunities for emerging K-brands while fostering deeper connections between brands and international buyers. In 2025, the company signed exclusive wholesale distribution agreements with some of the most sought-after K-fashion brands, including ORR, CODEGRAPHY, ULKIN, BETTYBOOP, ANOETIC, LETERIE, and ENZO BLUES, further solidifying its position as a key player in the global fashion wholesale industry. Headquartered in Seoul, the company also operates offices in New York, Shanghai, Tokyo, and Tsim Sha Tsui, strengthening its presence across major international markets.