C Rush

Born in color - C~RUSH is a global, slow fashion label founded by creative artist Jill Shaw and her friend & business partner Roxanne Sabbe. Feel good shapes meet waves of soft neutrals, fresh pastels & popping brights, imbued with the spirit of our surfer girl muse and kick-ass global community. Responsibly crafted from pure cashmere and bespoke OEKO TEX certified dyes, C~RUSH is known for a disruptive yet completely effortless design DNA and a hand-feel so soft, you’ll never want to take it off. Trading for just over 3 years, our seasonal rainbows of cashmere knitwear have been making waves in the B2B space, with over 1500 stores stocking C~RUSH across the world and key doors including Harrods, Liberty London, Wow Concept & Saks 5th Avenue. We have seen significant organic growth in our D2C presence over the past 12 months - and with a slick brand uplift paired with a new website deploying in early 2024, our team is gearing up to take C~RUSH to the next level as a D2C brand.