C2 Outfitters

Mission & Vision At C2 Outfitters, our mission is to enhance THE GOOD LIFE by delivering BEAUTIFUL LIFESTYLE apparel that resonate with our customers' desires for quality, style, and comfort. We believe in fostering PASSIONATE individuals who drive us towards excellence, understanding that INNOVATION is the key fuel for our growth. We consistently strive for perfection in QUALITY and uphold the power of LISTENING to our customers' needs and aspirations. Brand Story C2 Outfitters, a brand developed under PT Dunia Baru Garmindo, was established in 1998. Starting with only 5 counters in major developing cities such as Jakarta and Bandung, C2 Outfitters has grown significantly over the years. Today, we proudly operate over 140 counters in major department stores, including Matahari, Yogya, and Sogo. This impressive growth reflects our commitment to delivering high-quality apparel and achieving an annual sales growth of over 10% for the past three years. Innovation and Expansion In 2015, recognizing the evolving market trends and the needs of young, fearless, and independent Moslem women, C2 Outfitters introduced a new brand, Flamoush. This brand caters specifically to this demographic, offering stylish and modest fashion choices. Flamoush has quickly gained traction and currently operates over 30 counters in major department stores, continuing to grow and expand its presence. Commitment to Excellence At C2 Outfitters, we believe in the power of innovation and the importance of quality. Our dedication to perfection is evident in every piece of apparel we create. By listening to our customers and understanding their needs, we ensure that our products not only meet but exceed expectations. Our passionate team is the driving force behind our continuous pursuit of excellence, making C2 Outfitters a trusted name in the fashion industry.