C3research

C3Research has unique DNA. Founded by an academic/practitioner, the company combines strategic thinking with rigorous research methods to solve marketing problems. Set up as three interlinked research centers specializing in brand research and strategy, digital marketing, and healthcare research, we cover a wide range of work spanning brand and advertising strategy, web brand equity, omnichannel marketing, and healthcare strategy. We pioneered the concept of lab-based experimental research, realizing that “what people say and what they do on the Internet is not often the same.” Our state-of-the-art sq. ft. research lab in Orlando, called the Weblab, specializes in web brand equity studies, UI-UX-CX, digital advertising optimization, digital prototype development, and omnichannel studies. The research facility includes a sq. ft. mock retail store to study omnichannel strategies, a 24-seat group lab to research websites and digital advertising, an eye-tracking / biometric lab, and focus group rooms. Since its inception, the company has conducted over 400 projects for clients drawn from consumer, technology, banking, healthcare, education, media, tourism, and entertainment industries. The C3Research Corporate Office and WebLab are based in Orlando, Florida. A branch office is located in New York. Contact us: info@c3research.com