Cailap Oy Marketing

Cailap Oy Marketing is an innovative Nordic player in the beauty and accessories sector. Cailap’s operations in the sector span more than 40 years, and it has contributed a professional approach and experience in the development of product ranges, product groups and product displays for retailers. Cailap’s main product groups include beauty tools, jewellery, hair accessories and optical products (sunglasses and reading glasses). The product portfolio also contains the popular products in the Moomin range, produced for Cailap under an exclusive licence. Predicting market demands, listening to the wishes of retailers and serving the operational strategy are the basis for the development and expansion of Cailap’s product portfolio. International color trends and the latest fashion looks outline the style of the collection. Alongside the trendy styles, the collections always include the classic, long-standing favorites and beauty necessities that maintain their status from year to year. Cailap oy Marketing is the Finnish market leader in its product category. Retailers of Cailap products include department stores and speciality department stores, hypermarkets and supermarkets as well as pharmacies. The total number of Cailap retailers is approximately 1,200.