Cake Before Meals

Cake Before Meals (CBM) is a local Indonesian brand offering iconic cake-themed products. Established in March 2020 and based in Jakarta, CBM is proud to produce all its products in Indonesia and ship them to cities across the country. Our brand is guided by the simple yet relatable motto,"Happiness in Simplicity" However, many still overlook its true meaning. While happiness is often associated with treasures, power, or life partners, CBM believes it goes beyond that. We champion the idea that happiness can be found in the simplest moments—a birdsong in the morning, the clear blue sky, the fresh scent after rain, and more. This is the essence of "Happiness in Simplicity" which we infuse into every product we create and every piece of content we share. With our name,"Cake Before Meals" we subtly express this philosophy—enjoying your favorite foods and the freedom to choose what brings you joy first, whether it's cake or a meal. We hope our beloved "warga kue"(our affectionate term for CBM friends) experience this "Happiness in Simplicity" with every product they receive. Looking ahead, CBM dreams of expanding our offerings while continuing to promote the joy found in life's simplest pleasures. Stay connected with us on social media under the name 'Cake Before Meals' or @cakebeforemeals. Thank you berry berry much!