Caltopia

Caltopia 2010 is recognized as the largest experiential college lifestyle event in the nation and The Two Greatest Days on Planet Earth! Over Cal students, staff, faculty and campus supporters are expected to touch, taste and experience the latest products from over 100 exhibitors and sponsors at the UC Berkeley campus. We Deliver Measurable Results: No one knows the Cal market better. We've mastered the art of bringing your brand to life at the UC Berkeley campus!*Transcend the limitations of traditional relationship marketing with our integrated packages *Engage consumers across product or service categories *Build word-of-mouth "buzz" about your company, product or service *Create brand loyalty through a highly interactive one-of-a-kind sampling experience *Influence consideration and purchases across age, gender and ethnicity Facts at a Glance:*Cal students contribute $395 Million annually to the Bay Area Economy *Cal students are a highly motivated, multi-cultural and loyal group. Cal Alumni live in the Bay Area.*Current Cal Students are part of a highly sociable, influential, achievement-oriented generation of consumers.*The Generation of which Cal students are a part is 40 million strong and are expected to earn $3 trillion by 2017.