Cambridge Consulting

Cambridge Consulting is a leading provider of product marketing, product management and executive coaching expertise for companies in the technology, retail, and professional service industries.MARKit Method (Marketing Assessment Resource Kit) for Building a Real-Time Marketing Organization Understanding where to invest your marketing resources as your business grows is an ongoing challenge for all product/service marketers. Cambridge developed the MARKit method to help you clearly identify and address your expanding marketing resource needs. Based on our Real-Time Marketing Evaluator 5-Stage Growth Segmentation Model, this solution compares your people and program capabilities with benchmark data from similar organizations to create a gap analysis with corrective action. Thus, it provides timely decision support to maximize your return on all your marketing investments. The MARKit method is comprised of three separate modules which target the resource intensive areas found within any high tech marketing organization. The modules can be used separately or together, based on the needs of your marketing organization. The three modules are as follows: MARKit Module 1 - Marketing Human Resources MARKit Module 2 –Marketing and Sales Collateral & Activities MARKit Module 3 - Product Management Plans & Documents