Canna Management Group

Canna Management Group (CMG) helps cannabis brands, buyers, and operators succeed by bridging legacy culture with modern business. We’re rooted in community trust and industry credibility, while delivering the strategy, connections, and execution that drive real results. Canna Management Group is led by industry veterans Jason Zahler and Greg Jelden, who together have built and operated cannabis retail storefronts, large-scale delivery services, cultivation facilities, distribution centers, and licensed brands since the Prop 215 era. Their combined experience spans from pre-licensing operations to today’s regulated market, giving CMG a foundation of real-world insight few can match. They were also the founding publishers of the Coachella Valley edition of Sensi Magazine (pre-COVID), showcasing their ability to bridge cannabis with mainstream media and lifestyle. Beyond publishing, both founders have held leadership positions across the industry: Jason currently serves on the board of CVCAN, while both Jason and Greg have served on the boards of Immersia Media and Onit Sciences. Collectively, Jason and Greg have advised and managed across retail, manufacturing, distribution, SOPs, and go-to-market strategies while working hand-in-hand to launch, source for, and support leading California cannabis brands including Rove, Happy Sticks, Zanna, Soilgrown Solventless, Team Elite Genetics, Claybourne Co, 818 Brands, Tikun, High Seasons, and more. In addition, they have raised over $2M in the cannabis space, proving their ability to align capital with opportunity. Their expertise is recognized across the industry, with speaking engagements at the High Hopes Mixer (Biltmore Hotel, LA), Pot Politics (Cannabis Capitol), Cali Vibes backstage panels, and the Bizee (Google) Podcast.