Carrie Lightfoot

Businesses in the firearms industry seek a deeper understanding of the female consumer and how to develop products and services to meet their needs, along with effective strategies to market to them. We help firearms industry brands successfully connect with women gun owners and reach this underserved market. We bridge the gap between companies and women gun owners, moving brands beyond the way they’ve always done business to learning more about women gun owners, understanding their needs, how they think and what they want. Our deep understanding of the woman gun owner mindset, allows us to bring your brand and this powerful consumer together. We work with brands that understand the importance of women in the economy and in the firearms industry. Carrie Lightfoot and The Well Armed Woman are industry leaders on the topic of women and guns. A powerful partner for your brand. Our creative partnership services include: Influencer Campaigns Increasing Awareness Audience Engagement Shifting Brand Perceptions Launching New Products Growing Your Database Brand Ambassador Strategies effectively addressing the needs of women gun owners is smart business and will improve the bottom line.