Cassette Optics

The Cassette Company began in 2011 surrounded in the many outdoor arenas available in Idaho. The idea was created within a local snowboard and skate shop, where we saw a serious need for an optics company that was priced reasonably compared to the un-obtainable pricing of other brands out there, yet still had the features and styling of the more expensive product the shop sold. So out of this, The Cassette Company was founded. Filling a huge void in the sunglass industry. Cassette is an alternative to the overpriced eyewear available today. Large corporate companies have driven the sunglass industry by keeping the prices artificially high. By using the same factories that many of the large corporate companies use, we are able to keep our quality on par with them. We use the finest materials available. Polycarbonate lenses, the finest wood available in our Wood and Mixed line, and our environmentally friendly acetate throughout the line. Using the best materials is a way to produce the finest eyewear. But keeping true to the beliefs of why Cassette was founded is the most important piece of the puzzle. We believe that the eyewear that protects your eyes shouldn’t cost you more than the equipment your using. It should cost you an amount that is fair. This is the story of why we started, and this is the story we will remain true to. Cassette is for the People!