Catchword Branding

Catchword is a trusted leader in naming and branding that's been creating impactful identities for clients worldwide since 1998. From offices in the San Francisco Bay Area and New York, Catchword helps clients express who, what, and why they are. Industry-leading brands such as Intel, Allergan, TikTok, Starbucks, HBO, and VW turn to Catchword for verbal and visual creativity and strategic insight delivered with expert guidance. We believe the best work arises when blue-sky thinking is grounded in serious analysis and open-minded exploration complements time-tested process. At this intersection of rigor and intuition, amazing brands are born. Our client engagements range from quick-turnaround projects with startups to retainer relationships with international Fortune 500s. Whether you're just getting off the ground, rebranding your company, or launching a new product, we'll help you develop a timeless brand that resonates with target audiences to make a mark in the world. And whether in the supermarket, at CES, or opening the New York Stock Exchange, the brands we create tell enduring stories that become part of the very culture around us. Catchword has received more awards for naming work than any other agency, as well as multiple honors for visual identity design and dozens for client satisfaction. We’ve been ranked #1 for naming by Clutch since the category was introduced in 2017 and consistently are rated a top 3 naming firm by other agency ranker and review sites such as Agency Source, The Manifest, GoodFirms, and UpCity.