Celum

Large organisations need to communicate their brand and products in engaging stories. Our technology enables them to create those stories, manage them at scale and present them in an outstanding way. Even great products require remarkable presentation to win on the digital shelf, and in the fight for talent, every company understands that it is a brand that needs to be activated as efficiently as possible. CELUM solves these challenges with Product Content Management, Brand Management and Creative Content Collaboration. All three are based on CELUM’s unique SaaS Content Supply Chain Management Platform. This allows large marketing, brand- and product teams to build engaging experiences by creating, approving, managing, and using content across every channel and understanding its impact – at scale. Since 2004, CELUM has grown to nearly 150 employees who work tirelessly and passionately to help hundreds of clients to bring their brands and products to the centre stage. This is exactly where customers’ buying decisions are made and where brands are being connected with corporate values. CELUM is proud to count world-renowned brands, such as BAUHAUS, Magenta Telekom (T-Mobile Austria GmbH), Outfront Advertising, Essity, Redcare Pharmacy and Sartorius among its customers. CELUM combines disruptive innovation with sustainability and long-term planning. The ultra-modern headquarters and software engineering centre in Linz, Austria, is one of the most spectacular office buildings in the country. The CELUM Campus combines New Work principles, eco-friendly architecture, and traditional alpine-inspired design features. CEO Michael Kraeftner is a recognised industry expert and regular speaker in the fields of “Digitisation of Brand and Marketing Processes” and the “Disruption of E-Commerce”. For further information visit