Cement Kreativ

CEMENT is a Hong Kong-based creative agency, founded in 2022 by K11 Concepts Limited and New World Development. Under K11’s pioneering concept of ‘cultural commerce’, CEMENT aims to foster creativity and culture in each project. Committed to enriching the customer journey through impactful storytelling, we offer a comprehensive range of services in Art and Creative Direction, Content, Social Media Production, Visual Merchandising, and Public Relations and Influencer Marketing. Versatile and forward-thinking, we work with a diverse clientele ranging from luxury houses to art museums, often joining hands with renowned artists, designers, and brands in groundbreaking collaborations. Our clients under New World Development include K11 MUSEA, 11 SKIES, Humansa, The WEMP Foundation, and Chow Tai Fook, while notable external clients include I.T, AZUKI and Artazine.