Center For Direct Marketing

The Center for Direct Marketing (CDM) coordinates support services as a client advocate, achieving success through client education. Project management activities include, but are not limited to: Business planning and strategies Website development Screening, RFP selection and supervision of ecommerce and marketing vendors o Infrastructure setup o Content and editorial calendar creation, posting and monitoring o Media buying ROI-driven to improve results, CDM leads projects involving vetted professional organizations most appropriate for each client’s needs. Experience working client-side, in agencies, media, research and privacy software firms provides the knowledge base and network to deliver terrific results, such as a 12 to 1 ratio ($12 in sales returned for every marketing dollar). University-level teaching along with industry speech and panel participation lend to a commitment to educate and network with clients, peers and newbies alike. Past success stories for clients such as HP, DirecTV, Columbia House, Chase and Sprint included project management in many of these areas: Website developers Ecommerce hosting and email platforms Media planning and placement o Traditional TV, radio, print o Direct response TV, radio, print, direct mail o Search marketing o Affiliate marketing o Digital & social media marketing o Email marketing o Collateral development US & International retail distribution Backend services o Credit card processing o Telemarketing o Fulfillment Privacy compliance solutions 323-701-5988 dmcenter.com