Cfee - Westpoint

Westpoint – French by Origin, Global by Ambition From the historic port city of Bordeaux to over 90 countries around the globe, Westpoint is the story of a French legacy that dared to go further. Born from a family group established in the 18th century, CFEE started in international shipping and trade. In 1960, we pivoted into home appliances, becoming the exclusive distributor of Thomson-Brandt in Africa and the Middle East — bringing quality French innovation to emerging markets. In 1978, we took the leap and acquired the Westpoint brand, with a clear mission: to design durable, affordable, and climate-ready appliances for households worldwide. Today, Westpoint is a truly global brand — with a footprint in 85+ countries, powered by manufacturing hubs across 20+ nations, and supported by a cutting-edge logistics network that delivers excellence, everywhere. Millions of families trust us for their everyday comfort — from kitchen to climate control — because we combine French design, global standards, and local relevance.