Ch&ch Consulting

We are a team of professionals with both Client and Agency-side expertise, conducting experiments and analysis to harness the power of data and boost you online marketing activities performance. From the need for understanding the real impact of marketing campaign and messaging on key performance indicators – we developed a case-by-case approach to look at the data and understand what a business needs or is lacking in terms of strategy and operations. Verifying their customers behaviour and developing custom made testing frameworks to build solid operational plans that are meaningful to the business, and actionable for their marketers. Services include- Media Channel Mix evaluation Data models generally output biased results, either caused by skewed data or the calibration phase didn’t take into account key business or user behaviour characteristics that don’t translate into data points- Tracking for Marketing Platforms Properly tagging and identifying your campaigns is key for meaningful insights. One missed UTM link and all your campaign efforts are invisible- Business Intelligence The key for a successful campaign is knowing when increasing or decreasing its spend. With a complete, top to bottom key performance indicators view, you can make changes backed that are backed up by data- Data Strategy A complete and robust data strategy, will put you ahead of most in the any industry. Companies struggle to navigate the web/app tracking seas, which results in poor business decision and years of suppressed growth.