Chammeli

Chammeli is a retailer offering a range of modest styles, giving women more control over what we choose to wear. Chammeli means jasmine in Urdu. The name is symbolic of many things: beauty, a fusion of cultures, and confidence in one’s unique identity. Our curated assortment of sophisticated and stylish pieces instills confidence in the women who wear them. For many women in the world, fashion is not frivolous but a means to balance style in a manner consistent with personal values. Frustrated with the lack of modest options at traditional retailers, Fatima launched Chammeli as an e-commerce site. With understanding and empathy, she is creating a community for females of all ages to take ownership of their style so they can focus on their abilities and gifts to share with the world.