Champ Brand Strategy Development

We love helping pre-launch & early stage founders build a solid foundation for their Brand Strategy. Brand is a business' greatest asset; it is the life force of the company. It's what drives and motivates the organization. It's what attracts consumers and creates a relationship with them. It's what the market thinks of the business. As a business is developing, the leadership team will need a Product Champion, a Business Champion, and a Brand Champion. But Brand is elusive: so, startups seek out consultants to help them understand how to bring their brand to life. Unfortunately, few marketers understand startups. That's where Champ comes in. We are part teacher, part trainer, part coach. We • highlight the path startups must travel in order to get into market. • coach the collaborations that need to happen. • show where Brand fits. • train how to navigate opportunity, purpose, meaning, brand narrative and positioning. Who are we?* 20+ years leading business, brand and integrated marketing strategy development * Agency and consulting experts * Leaders in business launch best practices, principles, and methodology * Managers of brand strategy; at scale and for small e-commerce * Accomplished in market research, audience segmentation, problem discovery, value proposition, product process management, and strategic planning systems * Facilitators in leading purpose, vision, mission values workshops * Champions of uncovering brand meaning, culture development, identity design, personality molding, story narratives and building brands from these roots * Students of emerging strategy trends, tools, and technology * Balanced problem solvers of client's user, business, and technical needs - delivering cohesive work * Focused users of both qualitative and quantitative data to inform business (and content) priorities * Drivers across all disciplines, from designers to engagement, while being sensitive to client capabilities * Mentors, listeners, connectors, friends