Change Clothing

Organic cotton is better for the producers and the ecosystem in which it is produced. Instead of more toxic pesticides and fertilisers, co-planting and insect traps are used. The fields that grow the organic cotton for our products are in the North of India, where the monsoons fill reservoirs that supply almost all the water needed. Cotton farmers get a price for their cotton which is guaranteed by the government. Great quality batches get higher prices as ginners compete for the best stuff. Our products are made in a factory where the spinning, dye, weaving, cut and sew are integrated. Vertical integration leads to cost savings which can be reinvested in the facilities and people, and as the product doesn't travel between suppliers the quality is outstanding. This factory is audited for a wide range of social and sustainability criteria as one of the leading socially-responsible manufacturers in India. The plant is powered entirely by renewable energy. Wastewater from dyehouse effluents is a major source of pollution in the clothing industry. Our products are dyed in a recirculation system where wastewater is settled, filtered and then cleaned to be used again. After settling and skimming the water is filtered in the most active part of the process, reverse osmosis. At the end, the water coming out of the filters is crystal clear - and rather than be poured away, it is then used at the input for the next batch.