Changeful, Inc

Changeful creates breakthroughs in healthcare engagement and activation with a platform and mobile application informed by the transformative power of visual storytelling. Changeful is a set of programs for improved engagement: apps for Family Caregiver and Practitioner Health. Based on the concept of making critical information available anytime, anywhere, they offer live action storytelling videos on a wide range of topics, not directed to the process of caregiving, but to promote the health of the caregiver: How can I reduce stress? Where can I find resources for respite? How do I manage the problem of double-duty caregiving? Family and Professional paths through the app each have their own set of videos and resources, available in multiple languages. Topic overview videos drill down to others with greater detail, and ultimately to pithy animations with tailored advice and messages of hope, distributed in easy-to-grasp bite-sized chunks. Created by a team of master filmmakers using the transformative power of visual storytelling, along with medical supervision by a nationally respected group of experts, the apps offer robust data and analytics reporting to assist providers with creating marketing campaigns and services for the rapidly growing caregiver market.