Channel Force

The Channel Force concept was developed in 2009, initially on behalf of Dow Jones, who were looking to develop new sales channels and increase their revenues at the height of the financial downturn, without significantly growing their cost of sales. Using sales agents or freelance sales staff is not a new concept, but managing a diverse channel is challenging, particularly alongside the normal challenges facing businesses. Channel Force offers a management solution that allows businesses to tap into highly qualified and professional sales agents on a short, medium or long term basis, at a very moderate cost and significantly lower risk than employing direct sales staff. Channel Force takes the hard work and effort out of managing a channel or sales agents so that companies can concentrate on their core business whilst benefitting from the growth in sales. Agents have experience across diverse market sectors – from fast-moving consumer goods, to manufacturing/engineering, to financial services, to capital equipment, to B2B solutions. They have sold and sell products/services such as insurance, IT, telecommunications, media, gifts, services, consumer and fmcg goods and news and business information services. A major part of the Channel Force service offering is lead generation - we pride ourselves on our capabilities in this area, utilising years and years of experience across all mediums (Tele, Email, Print, Web) to ensure that we are reaching the right decision makers in the right sectors and constantly striving to expand our clients' and agents' portfolio of opportunities. Our principals are as diverse as our agents, but they have a single common goal which is to build their businesses and to take advantage of the freedom of a commission only sales force. In 2015 we also started to undertake specialist resource recruitment projects as part of our diversified service.