Chant Lab

The Chant Laboratory is a next-generation auction platform and intelligence ecosystem that brings together the psychology of auctioneering and cutting-edge technology for a world-class, gamified white-label digital sales experience for fixed and movable assets across the value scale. With a portal conceptualized by auctioneers and built by neoteric designers, The Chant Laboratory offers unmatched technology for online and live-stream auction events scaled to individual companies' needs and markets. From local sales to global auction extravaganzas, The Chant Laboratory's platform can be tailored to suit all needs. The Chant Laboratory's technology is underpinned by the auctioneering intellectual property and consulting services of Founder and CEO Joff van Reenen, an internationally acclaimed industry veteran of some 30 years. Van Reenen, a Director of the National Auctioneers Association, has auctioned across four continents and is esteemed by investors, fund managers, corporates and financial institutions for his impressive track record of reading markets and realizing best values for clients’ auction assets. His insights on the future of auctioneering have also made Van Reenen a highly sought-after global industry lecturer; knowledge he now brings to clients of The Chant Laboratory.