Character Counts

CHARACTER COUNTS! is the most widely used character education program, reaching millions of youth. CHARACTER COUNTS! is: • A framework centered on basic values called the Six Pillars of Character: trustworthiness, respect, responsibility, fairness, caring, and citizenship. • Embraced by thousands of schools, communities, public agencies, and nonprofit organizations for a simple reason — it works. These groups receive support and development from a national office, which offers training programs, free e-newsletters, resources, products, and free consultation. • Nonprofit, not religious or political (though used by both secular and faith-based groups, and supported by public officials of both major parties).