Character Group

Character Group is the leading importer and distributor of children’s lifestyle products in Africa, with a strong focus on a comprehensive licensed and private collection product offering. We are dedicated to developing high-quality, trendy children’s products that are both unique and exclusive to the African market. Our business is unique in that we offer a complete turnkey operation, from design and concept, through to sourcing, sampling, manufacturing, and ultimately warehousing, shipping, and distribution. We support sustainability through recycling, with the aim to convert all our packaging to recycled materials by 2024. We also support local manufacturing and are a proud partner of the Proudly South African organisation through our Clothing, Bath & Body, and Kitchen divisions. We support 2 local kids' charities, whereby a portion of the funds received through the sale of our products is donated to Oliver’s Village and Timbuktu in the Valley.