Charig Associates

I build your PR message by working with your marketing specialists and design engineers, and reviewing your collateral. I then write content that highlights your products’ benefits, and why customers should choose them – and you as a partner. I back this up with technical detail that adds credibility and builds conviction about the value your enterprise is offering to your customers. Since 2004, I have, through Charig Associates, been writing promotional copy and technical content for electronics, power, electrical and software technology enterprises. My copywriting experience is complemented by my background as a degree-qualified Chartered Engineer (B.Sc.(Hons), CEng, MIET), and earlier career in industrial automation and embedded system design. My customer list includes OEMs, systems integrators, and distributors in Europe and North America, as well as technical marketing and PR agencies, and a power electronics magazine. I have covered products from active and passive PCB components, through DC-DC converters, power supplies, and embedded electronics, to complete semiconductor test systems, data centre UPSs, and energy storage systems. more