Charitable Choice

Charitable Choice is a Hong Kong’s go-to charity platform powering online giving - we inspire, enable and facilitate corporates and individuals to donate to local charities via an innovative, interactive, and trusted digital platform. Established in 2010, Charitable Choice has been instrumental in the development of the online giving trend in Hong Kong. Partnering with 50+ local charities, users can choose to send charity eCards, make single or monthly donations, set-up fundraising campaigns, and create staff and client engagement initiatives. Our dedicated kids’ portal, Charity Hero, actively engages and educates children to nurture charitable behaviours. Charitable Choice is a registered tax-exempt charitable organisation under Section 88 of the Hong Kong Inland Revenue Ordinance (Ref. 91/11221) and all donations made via the online giving platform are tax deductible in Hong Kong. Make your charitable choice today!