Charlescharrydesign

High standards of design. Typography, grids and sound fundamentals of design are key in delivering a clear branded message. Typography is far more than a simple or necessary addition to a product or brand. Type it is what sets the mood for the entire piece. Each font or letter, evokes a reaction from the viewer uniting them to the piece at hand. Words are powerful and promote powerful emotion. Knowledge of the right font can help present, serve and satisfy the company according to demographic and category. Once you have selected the correct typography, color theory just enhances it. Typography, produced correctly, creates the right emotion along with aesthetically provoking reactions. Knowledge is power, this is my design philosophy. I'm just a big fan!