Charliemary Collective

We like to see ourselves as a collective, uniting all forces in the industry to put ethics into aesthetics. We believe in the 360-degree approach, in doing things thoroughly. This enables us to connect consumers, brands, stores, press, and other players in the fashion field in every combination you can think of. Collectively making this change possible, moving from niche to norm. A little bit of history. After starting our careers in the traditional fashion industry, we soon felt uncomfortable with the way things were done and knew there had to be better ways. We quit our jobs, defined what true fashion meant to us, and founded CharlieMary in 2009. A company on a heartfelt mission to take true fashion from niche to norm. In 2009 we opened the doors of our first sustainable concept store in The Pijp, in Amsterdam (now closed). To increase our impact, in 2012 we launched the first exclusively sustainable fashion agency in the Netherlands and currently represent six of the most forward-thinking labels in the Benelux. In 2021 we launched our own label, working towards a fully circular fashion collection – implementing what we know that can be done in a circular manner – and researching and testing all the next steps forward towards a better fashion future.