Chat Moderators

THE MD OF AN INFORMATION PROVIDER to the aircraft industry had a desire to extend the business into the marine industry. The suspicion, indeed hope, was that existing information sources were fragmented and uninspiring. Might there be a strong appetite for something better? And what would 'better' look like? One-on-one interviews were the perfect market research tool for the task at hand, and Chat Moderators, being expert and experienced at wielding it, won the brief. Senior executives in three distinct marine sectors (supply, design, and build) were identified for sampling, and as they'd never have returned a questionnaire, nor attended a focus group, more than 80 interviews were conducted face-to-face or over the telephone. Each interview (from targeting and recruitment through to conversation and analysis) took around 190-minutes and cost close to £250 - which represented a very small fraction of the budgeted pre-launch and first year costs of the proposed initiative. The MD gained detailed insight, from the most respected people in an industry of which his company had little prior knowledge, into the information requirements of those people. And he was also presented with a view of the competitive landscape into which he hoped to operate. So if your company wants to lessen the risks inherent in business initiatives, we can help you. Just brief us - on a concept you want evaluated, or usage and satisfaction you want to better understand, or unmet needs you'd like to know about. We'll find and interview target professional people anywhere in the world and extract, through exploratory dialogue, the information needed. It will be intuitively analysed and reported back to you, so that the necessary commercial decisions can be made with more confidence and more comfort (and less risk) than would otherwise be the case. Now, what is it that you'd like to know? e: rob@chatmoderators.com