Cheerful Persistency

Cheerful Persistency is founded by indie agency growth professional Lissa Blackaby Forsterer. We help agency owners stop waiting for the next project to magically appear—and start building a consistent, confident, and proactive new business program that actually works. We know agency growth can feel overwhelming—especially when client work is busy or budgets get cut overnight. That’s where we come in. At Cheerful Persistency, we partner with small but mighty creative agencies to create a calm, clear, and customized approach to business development that doesn’t feel salesy or forced. Here are the three core ways we help you move from reactive to revenue-ready: Workshops & Training for You (and Your Team) We teach practical tools and habits to demystify outreach, follow-up, and relationship-building—so even your busiest account leads can build confidence and momentum. One-on-One Consulting & Growth Planning Whether you’re starting from zero or rebooting your growth engine, we’ll create a realistic, actionable new business plan tailored to your goals, capacity, and ideal client mix. Done-With-You Business Development Support For agencies ready to go deeper, we’ll help run your new business program alongside you—tracking outreach, crafting messaging, and keeping the pipeline moving (with accountability and cheer). No gimmicks. No magic bullets. Just consistent, thoughtful action—with a little cheer along the way.