Cherry Picking Co

At Cherry Picking Co, we don’t just move boxes — we move culture. Since 2022, we’ve been rethinking what distribution means for premium beverages in Bulgaria. Forget dusty warehouses and passive sales. We are a new-age FMCG partner: blending sharp sales execution, standout brand activations, and a finger on the cultural pulse. Today, our portfolio spans premium soft drinks and spirits — from cult global icons like fritz-kola to Knut Hansen gin and Three Sixty Vodka. With a national network of active clients across Bulgaria and a 40% YoY growth rate, we’ve become the partner of choice for ambitious brands that want more than shelf space. What sets us apart- Cultural marketing: we turn brands into experiences with street pop-ups, influencer collabs, and viral activations- Smart distribution: fast, lean, data-driven logistics built for speed to market- Premium focus: no compromises, only brands with a story and quality worth sharing. Our mission is simple: Connect bold international brands with the new generation of Bulgarian consumers. Because in a crowded market, it’s not just about selling drinks. It’s about creating moments people remember.