Chew The Fat Consulting

Growing up in the heart of Prahran, Rob was immersed in the rich tapestry of hospitality from his earliest days, thanks to his family's ownership of the iconic Station Hotel. This vibrant backdrop, echoing with tunes from bands like AC/DC, not only cultivated a love for music and authentic Italian culinary traditions but also instilled in him the core principles of service and connection. With over two decades in marketing, Rob has navigated roles at esteemed institutions like Southern Cross Austereo, Carat, Impressive, and Revium. His vast portfolio spans collaborations with global giants like Walt Disney, Adidas, and Nissan to deep-rooted partnerships with JB HiFi, Workwear Group, and Carlton & United Breweries. Beyond the titles and accolades, Rob stands out as a masterful storyteller, a strategic visionary, and a relationship builder, seamlessly blending his family's legacy of passion and craftsmanship with contemporary industry prowess.