Chic-A-Boo

Chic-a-boo is a small boutique brand born in Milan with the purpose to create beautiful functional accessories for chic parents and kids. We make everyday parenting easier and full of style. Putting to use my personal experience as a mother and a designer, we create our own prints and collections which are forever developing. My brand was born in Milan, while I was pregnant with my daughter Emma, working as a designer and looking for the perfect diaper bag. A bag that would not look like the typical big, bulky diaper bag and most importantly - would be a bag that was just as pretty as it was practical and turns heads while strapped to my stroller. All of our products are designed with lots of thought and understanding of parent's needs I have accumulated as a mom of two little girls. We create chic, practical products that moms can enjoy long after the baby has grown. Since we launched, the product range has grown, and we have sent the Chic-a-boo bags all over the world to moms who also wanted to be a small part of our family. We continuously create with lots of love and strive to be an inspiring brand that grows with your baby. Hope you love Chic-a-boo as much as I do!