Chief Brand Advisory

CBA is a brand strategy and transformation company that strategically guides Founders, CMOs and C-Suite executives through important inflection points with the speed, agility and flexibility of a start-up. The company's pitch is startlingly simple: clarity. CBA starts from the assumption that most companies know, deep down, what makes them special. Our job is to identify it, clearly communicate it, and give the entire leadership team — not just the marketers steeped in the lingo — the tools to apply it to their day to day work right now. CBA tends to think of a brand as having three main elements, all of which combine to drive growth, scale and shareholder value. They are: The Corporate Brand: This is the work CBA does to identify your North Star and other foundational brand attributes, which culminates in a Brand Playbook. It becomes the chassis on which the rest of your brand is built. The Executive Brand: This is a brand exercise that we conduct with a company’s founder and/or other leadership. It’s all about creating a myth around the company’s origins, adding dimension to the brand personality, and developing a founder’s profile as a thought leader. The Community Brand: This is all about dissemination—sending the right signal to the community — key stakeholders like investors, advisors, employees and customers. Using the Corporate Brand as a foundation, we ensure that all critical, high-impact stakeholder communications tell the right story about your company. These three elements combine into what CBA calls The PLTFRM™. It’s the alchemy of Corporate Brand, Executive Brand and Community Brand that gives companies lift in highly competitive industries. CBA has attracted a wide range of clients from Fortune 100, global companies to start-ups across categories including: AI, Commercial Real Estate, FemTech, FinTech, Hospitality, and PropTech united by a desire to build strong brands that connect with culture, accelerate growth and make an impact.